OPEN HOUSE THESSALONIKI 2024 | Visual Identity proposal
The repetition of the Open House logo, strategically arranged in the canvas, formed the compositional idea of this poster. In the upper left corner, the logo is depicted in its original orientation, but is gradually rotated, approaching the lower right edge of the canvas. Its rotation reflects the cyclical nature of exploration and discovery inherent in the Open House experience. The stark contrast of black and white underlines the simplicity and elegance of the design, while also symbolizing the interplay between light and shadow that defines the city's architectural landscape.